Building Online Business
Once they get all of the info and click the call to action, quickly and easily offer them the payment options. Offer at least two ways to pay. On this same page, briefly, list any bonus materials or services they get for their purchase. This is called sweetening the pot, which solidifies their trust and their desire.
Ok your site is done. Now you need a few more things:
1. Facebook page through Facebook Business. Encourage guests to share and like your articles and pages, its free word of mouth advertising. You can add an Ads Account later when ready.
2. Setup a Twitter account to tweet new specials, offers, products and services.
3. Google Analytics site-wide. I rely heavily on Analytics to know my customers interests, demographics and navigational flow. I can find bottlenecks in traffic and fix then fast.
4. Backup service! You want your site and database backed up on an external drive or server nightly or whenever your slowest time is. Your web developer does not keep your backups and if he/she does, they probably won’t for long.
One of the most important things you need, which I was going to list under number ten, but it is so important I gave it its very own line. Ask people to subscribe. Have subscribed links on all of your pages except your pages that focus on selling the customer on your product/service. Every other page, ask them to subscribe. Then, on your checkout page have a pre-checked checkbox asking if their want to receive your newsletter and special offers. Most people won’t uncheck it or even notice it. Why? You want to collect names and cell phone numbers! Using a service like Aweber.com, which is my personally favorite, you can easily manage your mailing lists and email campaigns. Follow ALL Can Spam Rules and Guidelines or get into big trouble. It’s not hard, just learn the basic rules and stick with them. But why cell phone numbers? For example, you can text your customer base all at once saying, Come by today and get 30% off of any new order! and be sure to include your link. If your link is long, use an URL Shortener. Note that Aweber charges for the number of emails you have in total subscribed and unsubscribed.
Finally, the very most important advice I can give you and your staff or partner talk to customers like you need them like you need air. Do whatever it takes to ensure they do not post bad reviews and hopefully tell their friends to use your service/product. No matter how annoying they are; No matter how much they cuss and complain you do need them to survive. Especially within the first year. So, pucker up and start kissing some rear ends, you’re a business person now.